The latest trend in advertising is to match opportunities during a film’s production for product placement in movies. This trend moves away from in-your-face ads, where the product is the star, to mini-movies­ or quasi-documentary vignettes that feature "real-life scenarios" with the product(s) hovering in the background. This usually adds to the realism of the story being told and points to a seemingly endless stream of new and innovative ways to put products in front of potential consumers.